Helga Moreno

Senior marketer

Spacebring

Space ManagementAutomationMarketing

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Recorded sessions from Coworking Tech Week featuring Helga Moreno.

45 min

Spacebring Quick Wins & Low-Hanging Fruit: 5 AI Tools Every Coworking Operator Should Implement in the Next 90 Days

AI & Automation

Chapters

0:00AI quick wins for coworking operatorsHelga Moreno from Spacebring introduces the session and sets the focus on practical AI tools coworking spaces can implement within 90 days. The opening frames the conversation around real operator pain points: admin work, member support, promotion, and better use of business data.2:35The admin load holding coworking teams backHelga shares findings from Spacebring’s research with coworking space owners, including that 60% said they are drowning in repetitive manual tasks. This section explains where time is being lost across bookings, billing, emails, support questions, and day-to-day coordination.4:59How automation changes the economics of running a spaceUsing examples such as Founder Space and WorkPS, Helga shows how reducing manual work can free up team time and support growth. The discussion covers self-service bookings, faster responses, and the operational cost of having staff involved in every small task.7:12Why generic AI tools are limited for coworking teamsHelga explains why tools like general-purpose chatbots can help with writing, but often fall short inside a coworking business. The key issue is context: they do not automatically know the space, members, bookings, policies, tickets, invoices, or internal rules.10:21Introducing Lem, Spacebring’s AI coworkerHelga presents Lem, Spacebring’s AI assistant built into the platform. This part shows how Lem can use data already inside Spacebring to help with member questions, ticket routing, community posts, event promotion, products, and analytics.11:05AI support for members after hoursThis section focuses on member support scenarios, such as a new member arriving late and struggling with digital access. Helga explains how Lem can answer clear questions using the space’s own guides and support history, while escalating more complex issues to the team.13:21Keeping the community feed and events activeHelga shows how AI can help operators create posts for events, benefits, and shop products without starting from a blank page. The section is useful for teams that want more consistent member communication but do not always have time to write and promote everything manually.15:35Turning coworking data into useful answersHelga explains how operators can use Lem to ask direct business questions instead of exporting CSVs or building reports manually. Examples include unpaid invoices, room performance, busiest days, late payments, and visual charts based on data already inside Spacebring.18:10A practical 90-day AI rollout planHelga lays out a phased approach for adopting AI in a coworking space. The first month focuses on member support, the second on promotion and community activity, and the third on revenue insights and faster decision-making.21:05Where to start when the tech setup feels messyThis moment addresses operators who are interested in AI but unsure whether their current setup is ready. Helga points to the need for a tech audit and a clearer view of where manual work is slowing the business down.23:25Q&A: How Lem works inside SpacebringThe audience asks whether Lem can be used outside Spacebring. Helga explains that Lem is part of Spacebring, and its value comes from being able to access the platform’s own data rather than relying on operators to manually upload or explain everything.24:25Q&A: Why Spacebring built its own AI assistantHelga explains the thinking behind building Lem internally, including the need for coworking-specific context, better member service, and stronger control over data. The discussion also touches on hallucinations, privacy, and why operators need AI they can trust inside daily workflows.26:20Q&A: Early use cases from Spacebring customersHelga shares how Lem has been introduced gradually to early users. The first use cases include promotional posts, analytics chat, and member support based on guides, tickets, and location-specific information.30:30Q&A: Using AI for recurring eventsThe conversation moves into a practical example of recurring community events, such as a Friday pizza gathering. Helga explains how Lem can help duplicate an existing event, update the details, and prepare it for the calendar with less manual work.31:15Q&A: What results are measured so farThe host asks whether the 60% to 10% time-saving target is based specifically on Lem. Helga clarifies that the figure comes from Spacebring’s broader automation experience and case studies, while Lem is still in beta and being improved with customer feedback.33:40The future of AI in coworking softwareThe closing discussion looks at where AI in coworking platforms is heading. The focus is on tools that understand the space’s own members, data, team workflows, and daily needs, rather than generic AI sitting outside the business.

About Helga Moreno

Helga Moreno is a marketing strategist and content leader with over 15 years of experience building brands through smart, data-driven storytelling. Currently leading Marketing at Spacebring, she developed the company's content strategy from the ground up, growing its blog into a key acquisition channel and increasing domain authority from 35 to 70 while supporting ambitious lead generation goals.

Previously, Helga was a Content Marketer at Ahrefs in Singapore, where she strengthened brand positioning through high-impact link earning and third-party publications. She spent nearly a decade at TemplateMonster.com, creating long-form and creative content, from e-books to infographics that attracted and engaged global audiences.

Helga is a passionate advocate for sustainable growth through content, blending SEO expertise, brand building, and public speaking to help companies scale with clarity and purpose.

Talk at CTW 2026

All session times are shown in UK time [UTC+1 | BST] (Europe/London).

Tuesday, Apr 214:00 PM UK time · 45 minAI & Automation

Spacebring Quick Wins & Low-Hanging Fruit: 5 AI Tools Every Coworking Operator Should Implement in the Next 90 Days

Helga Moreno from Spacebring will explore a practical, no-hype approach to AI for coworking operators, focusing on the tools and workflows that can deliver real results in the next 90 days. Rather than looking at distant future possibilities, this session will highlight the quick wins and low-hanging fruit that operators can start applying now to save time, reduce friction, and improve day-to-day operations.

The session will cover five AI tools or use cases that are especially relevant for coworking teams, with a focus on simple implementation, immediate value, and realistic adoption. From automating routine tasks to improving communication, visibility, and member experience, Helga will share where AI can make the biggest difference without adding unnecessary complexity. Attendees can expect clear, actionable ideas they can take back to their teams and begin testing straight away.

What you'll learn:

Discover five AI tools you can implement in the next 90 days
Learn which routine tasks are best suited for AI automation
Get clear, actionable ideas with simple adoption paths
Understand where AI adds the most value without adding complexity

Spacebring at CTW

Spacebring

Coworking space software for superior member service

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